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Stories

GUCCI GARDEN GALLERIA

FROM THE MUSEUM, WITH LOVE
CITY
FLORENCE, ITALY
DESCRIPTION

As the entrance would imply, boldly displaying William Blakes poem, The Garden of Love’ in neon letters, a profoundly spiritual artist and poet, Blakes’ poem reference the garden of Eden. He disliked organised religion and why it didn’t embrace and welcomed everybody. In the Gucci Garden Galleria, everyone is welcome. The Florence religious overtones of the city are alive here too, carried through the garden; they’re subtler. Most visitors treated the museum like a sacred space and walked through the eight themed areas with the wonder and curiosity that this isn’t usually typical of a luxury fashion brand. The story of Gucci Galleria is storytelling at its most beautiful and most accessible.

The feeling of heavenliness carries you through the eight spaces with peace and ease. The displays are captivating and each room of a beautifully shared story. Conceived by creative director Alessandro Michele and curator Maria Luisa, they’ve created harmony and history, each room sharing a different chapter of Gucci history. The language of Gucci is very clearly communicated through visuals and moments to pause. Both real and imaginary stories. The translation of their creative vision is one of history and beauty through a collection of objects, anecdotes and places. The human interaction is equally as delightful as you wind down the staircase and into the boutique with specially designed products for the Firenze store> The price points friendly to welcome most wallets. The salespeople are helpful, insightful, fast, and most of all, love working for Gucci. Their dress code is on brand, and a sense of pride radiates when they share the product stories.

The whole experience is delightful, and the connection is real — human, historic, inspiring, engaging. An afternoon spent at Gucci is always time well spent.